Why is Your Content Underperforming?
Why is Your Content Underperforming?
Take this quiz to test your knowledge of creating content that will engage and resonate with your audience.

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Look at what you did last year and replicate it for next year

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Visit your top competitor’s website and create a similar plan for your site

Hire a freelance writer to pitch ideas to your marketing team

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True

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The topic was too broad and the resulting asset lacked focus or actionable steps for the reader to take

The asset was written in a very promotional tone that emphasized your company’s product or services

Your colleagues had different ideas about what the asset should be about and you tried to please everybody, resulting in multiple revisions and project delays

The person writing the content wasn’t as knowledgeable as you thought, so the asset lacked the depth and industry context you hoped for

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Organize an internal meeting to discuss the topic for the white paper, who you are trying to reach, and how to leverage your R&D and marketing materials

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Research your competitors’ websites to see what types of content marketing materials they’re using and how they’re positioning their brands

Identify a qualified subject matter expert to write the white paper

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Post once on your company’s social media accounts and let social media do its magic

Publish the Q&A on your website and let your customers find it when they’re ready

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Send several emails to your entire customer list to get as many page views as possible

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Include nothing but case studies since the last one performed so well

Not include any case studies since you already did one

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Focus entirely on video to try something new

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Monitoring performance on social media platforms

Using an analytics platform like Google Analytics to track website traffic and user behavior

Setting clear and achievable benchmarks and goals for content performance and evaluating the numbers regularly

Gathering information from website visitors to build user profiles and target relevant content

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